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Mary Sperr | | 585.269.8193
Laurie Enos || 585.315.4941

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What is Digital Marketing?

September 10, 2019


You’ve heard the term ‘digital marketing’ but what is it? It is the promotion of your products or services on digital platforms such as social media and the internet.


Nearly every brand today uses digital marketing to reach their customers because the internet has become an integral part of everyone’s life. Technology is being used to entice potential customers and inform and stay top of mind with existing customers.


Digital marketing can be used instead of or in conjunction with traditional marketing. And, digital marketing can help grow your business.




Compared to traditional marketing, digital marketing is much less expensive. If you’re a small business or just starting out, your budgets are tight. Digital marketing appeals to those business owners looking to save on costs.


Increased Reach


Just like larger corporations, small businesses using digital marketing can have a larger reach and interact with many customers. No need for a huge call center making hundreds of calls or even having a physical location. You’re a global company by being online.


Build Your Brand Reputation


People talk online. They share their thoughts about and experiences with businesses in many forums, review pages, and even on your company’s social media pages. By having champions (happy customers) talking about your business online, you can build your brand’s reputation.   

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