Contact Blue Lilac Marketing Group, LLC:
Mary Sperr | | 585.269.8193
Laurie Enos || 585.315.4941

© 2018 by Blue Lilac Marketing Group LLC.

  • Facebook Social Icon
  • LinkedIn Social Icon
  • YouTube Social  Icon
  • Twitter Social Icon

NewsJacking 101

December 18, 2018


Most of the time, a trending news story will have one or more hashtags associated with it, so you can use those tags to help your post get more exposure. You can also direct your post to a particular person involved in the story with an @ mention.




  • Use an associated and relevant #hashtag to get more exposure

  • Use a topic with a direct relationship to your business

  • Create a funny meme rather than just commenting




  • Avoid storied that are controversial, tragic, or depressing

  • Don’t limit yourself to the more obvious news stories

  • Don’t take advantage of tragedies but approach tastefully


So what kind of news stories are jackable? Topics that have a direct relationship to your business are ideal.

Share on Facebook
Share on Twitter
Please reload

Featured Posts

Branding Your Business for Success

December 10, 2019

Please reload

Recent Posts

November 28, 2019

Please reload