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Laurie Enos | Laurie@BlueLilacMarketing.com| 585.315.4941

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Twitter Tips for Better Engagement

December 5, 2017

 

With over 500 million tweets being sent each day and hundreds of millions of users, Twitter is a great place to promote your business, and of course, your stunning website.

 

Because Twitter is such a fast-moving and ever-changing platform, it can be difficult to keep up. But you’re in luck because we have some great tips that you can use to increase your engagement and save time.

 

Use Twitter Analytics to reach more followers

 

Timing is everything on Twitter. Not posting at the right time can determine whether your post goes viral or performs just so-so.

 

This is where your Twitter Analytics tool can help you.

 

A tweet’s lifespan is between 18 and 24 minutes. Knowing this, you need to tweet at the right time to reach to most followers and maximize your exposure.

 

The best times to post on Twitter are 12 p.m., 3 p.m., 5 p.m., and 6 p.m. These are the times when the most people are on their mobile devices.

 

Start posting at these times and then use data from your Twitter Analytics to optimize your timing based on engagement.

 

Use Twitter Advanced Search to Find Leads

 

Twitter’s Advanced Search is a built-in tool that can help you easily find information, potential clients, or likely partners. You can search by Twitter handle, hashtag or even a specific word or phrase.

 

This tool is a great way to find like-minded individuals or brands and it’s the easiest way to learn what people are talking about.

 

Create Lists

 

If you’re following more than a couple hundred people (hint – if you aren’t, you should be!), it can be nearly impossible to keep track of the content you really want to see. This is where Twitter Lists comes in. Creating lists on Twitter allows you to view custom feeds of groups such as customers, influencers, etc. Ultimately, lists allow you to engage better with each group.

 

 

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