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How to Build Brand Awareness

April 13, 2017

 

You want to build awareness about your business and brand to grow your company. How do you spread this awareness to ensure your long run success?

 

Have a great logo

Branding is more than just your logo, but that is a big part of your brand.

 

Be smart when choosing your colors for your logo. Your colors should reflect what your brand is trying to communicate to your target audience…what your vision is, what your promise is.

 

Since your logo plays such an important role in your brand and all your marketing, you should hire an expert to design your logo so it leaves a positive, lasting impression on your target audience.

 

Remember to add your company logo to each of your products.

In addition to your logo, you need to have a tagline that defines your brand.

 

Approach your target audience ethically

You must run your business ethically. By taking care of your customers the way they want, your brand will be seen in a positive manner.

 

You want people to think positive thoughts about your company when they hear your business name or see your logo.

 

Create relationships

Be more to your clients than just one sale. Reach out to them to know them better. This will allow you to better sell to their pain points. Social media, done correctly, will help create trust between you and your clients.

 

Also, maintaining long-term relationships with your clients will create return business, referrals, and will allow you to ask for testimonials. Testimonials do a lot to promote your brand to new clients.

 

Use social media to connect with your clients. Social media allows your audience to see that your business has a personality. You can educate your customers, introduce staff, and promote your products or services through social media.

 

Advertise your brand

You can advertise your brand on your website, your printed marketing materials, and, if you sell products, on your product packaging.

 

Other ways to promote your brand is to hold events. Your events can be online or offline. Think product launch or customer appreciation party. Events can allow your clients to get to know your brand better.

 

Share your events on video on Twitter and Facebook (Facebook Live) so clients that can’t attend can share the excitement.  

 

Maintain your integrity. Deliver your promise and commit to your customers and your brand’s awareness will increase and your business will grow.

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