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When done right, a logo serves as the face for your business and helps your audience recognize who you are and what you stand for.

What is a logo?

A logo is a symbol comprised of words, images, and colors that is used to identify a brand or product. Logos come in all different shapes, sizes, and colors.

What is the purpose of a logo?

While a logo’s main function is to help identify a brand, it does much more.

A logo is often your first impression and you never get a second chance to make a good first impression. A memorable logo grabs your customers’ attention and sparks their interest.

A well-designed logo will help you stand out in a crowd. Look at your competitors’ logos and branding in order to differentiate yourself and position your brand strongly.

A good logo will promote brand awareness, especially as your brand grows. A strong logo helps create powerful associations in your customers’ minds and fosters trust and loyalty for your brand.


Choosing your brand colors is not about picking your favorite colors. It’s a complex process that a professional graphic designer can walk you through. The psychology of color is so important. The right color palette can make or break your logo and how people feel about your brand.


The font or text you use in your logo speaks to your brand’s values and language. We recommend not using more than 2 fonts to keep it simple and consistent.


A tagline usually sits under your logo. It is a simple sentence or a collection of two to seven words that captures the heart or spirit of your brand. A tagline can be helpful to articulate what your business does or what it represents. Not all logos require taglines, but they can definitely make an impact and help get your brand message out and develop brand awareness.

Where to use your logo

Once you have your logo, where should you use it? Everywhere! Branding is all about consistency so having your logo on everything you own and share will increase brand awareness.

Website - Put your logo on the header of your website. It helps to identify your company when someone visits your site.

Business cards - When you have business cards created for your business, remember to include your logo.

Social media – Having your logo across your social media channels helps develop a cohesive social presence. Since social media is all about sharing, you want to make sure your photos and visuals are branded.

Products and packaging - Including your logo on all your products and merchandise is key for recognition. It is also a great way to build trust and loyalty.

Customer communications - Your logo should appear in any kind of communication with your customers such as emails and newsletters. You want your communications to be easily identifiable to your audience, so they can immediately know who is contacting them. It reinforces your brand identity and adds to the trustworthiness of your company.

Internal assets – If you are delivering a presentation, include your logo on each slide in your deck.

Need help creating your logo? Let Blue Lilac Marketing Group work with you to create a logo you’ll be proud of!

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