Digital marketing is defined as the use of digital channels to promote a product or a service. The goal of using digital marketing is to connect with your target audience where they are spending a lot of time looking for information or being entertained.
Digital marketing isn’t just posting on social media. Other forms of digital marketing include email marketing and blogging.
Benefits of digital marketing
The online world has changed the way business promote their products and services. Every business, large or small, can benefit from using digital marketing to advertise themselves online.
Digital marketing helps you build brand awareness. Using your logo consistently across all your social platforms helps to build that awareness.
Your business can engage with current and prospective customers through digital marketing. You can generate leads, build the ‘know, like, and trust’ with customers and prospects, and create a loyal customer base.
Types of digital marketing
There are actually quite a few different methods of digital marketing available, but I’m just going to touch on the ones that you, as a small business owner, can manage without a lot of assistance.
Content marketing is the crafting and promotion of content with the goal of driving traffic to your website, generating leads, and building brand awareness. This can take several forms: blogs, podcasts, webinars, videos, e-books, and whitepapers.
Whichever content formats you choose to use, be sure your content is relevant and valuable for your audience.
Social Media Marketing
Social media marketing is promoting your brand on social channels to increase traffic to your website, capture leads, and increase brand awareness.
Create posts for one or two social channels that your audience is on. It could just be Facebook or LinkedIn. Know where your audience is and post to that social network.
Using email to reach current and potential customers is another form of digital marketing.
Using your email list, send out a monthly newsletter. If your business is one that offers product specials and sales, an email campaign letting your customers know about the sale is perfect for your business.
The goal of email marketing is to improve engagement with your customers and potential customers, promote products, and drive sales.
Why you should use digital marketing
Digital marketing gives you the ability to take advantage of the huge number of prospective customers online. When you use digital marketing, you will bring more traffic to your website, build strong connections with your customers, and gain customers.
With digital marketing, you are able to track and measure your results to see what is and isn’t working for you.
With over 4.5 billion people online across the globe, digital marketing is an easy and inexpensive way to promote your brand.