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Your brand image is how audience see your brand and how customers feel about their experience with you.


Just like your brand’s reputation, you need to pay attention to your brand image. Your brand image can be influenced by external factors, such as current events and customer opinions. You need to work hard at managing your brand image, through mindful branding efforts and good customer service.


A strong brand image can be created by creating an authentic way to reach your target audience which sets you apart from the competition.


Consistency is key


Be consistent with your brand image. Your brand voice, logo and colors should be the same across everything you do, such as social media, your website, and even your business cards.


Website


Invest in a professional website to make an impact on your audience. A website makes it possible for you to inform and communicate with customers, engage new visitors, and promote your brand.


Marketing strategies


Marketing has the ability to shape customers’ perception of your brand. Social media marketing, email marketing, and online marketing are all ways that you can communicate your brand message to your audience.


Social media marketing is crucial today since nearly half of the world’s population spends an average of over 2 hours a day on social media platforms. Use social media to connect with your audience and inform, entertain, and educate them through your posts.