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We have clients ask us about SEO, or Search Engine Optimization, all the time. It can be confusing to many business owners. Do I need it? Do I have it?

Well, yes, you need it. SEO is everything you do for your website to obtain a better ranking in search results. It allows you to get found more easily….hopefully on page 1 of a search.

Why SEO is important to your business

Search engines are how your prospective clients look for and find your business. This means that SEO is critical for your business to survive and thrive online.

How to search engines work?

Search engines use an advanced set of algorithms to crawl, index, and pull up web pages. Crawling, the first stage, is the process of scanning through or reading your website’s code. Indexing, the second stage, is where search engines save all the web pages that were crawled to a huge database. The last stage occurs when someone enters a query and the search engine will look through the database to show the web pages that are most relevant for that specific query.

What is local SEO?

Local SEO refers to specific actions you take in order to appear in search results for businesses in your area. Boosting your local SEO is a great way to attract prospective clients from your local area.

One of the best ways to boost your local SEO is to sign up on online directories, such as Google My Business. This allows your business to show up on Google Maps so customers in your area can easily find you.

How to get great SEO

Every aspect of your website, from content to design, can have an impact on your ranking in search results.

Content is one important element of great SEO. Your content must be well written and of high quality. Use the right keywords in your page content, image descriptions, and in your blog posts.

Your website’s crawlability is important too. Do your pages have headlines. Is your website secure? Have you optimized meta titles?

What are SEO keywords and how to find them?

Keywords are two to five-word phrases that someone would type into a search engine when looking for a business like yours. Choosing and using the right keyword terms is crucial since keywords help Google’s bots to understand your website better and identify you as a relevant result for a specific search.

To find the most relevant keywords for your website, make a list of all the possible words that potential or current clients would use to find you online. It’s not how you would describe your business, but what people searching online would be looking for.

SEO can be confusing but we hope we’ve answered some of your questions about it here in this blog. If you need help with your website’s SEO, Blue Lilac Marketing Group can assist you in getting found!

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