Having a digital presence is an essential part of running a business.
Your social media can influence a large part of your online presence, nut a good website is extremely important. Why? Because you own it! You can control the way visitors interact with your brand and how they purchase your products. Plus, you don’t have to deal with social media’s ever-changing algorithms.
Website branding puts the visual and non-visual aspects of your brand identity into one digital space.
Since many potential customers first interact with your brand through your website, you have only a few seconds to make a good first impression. Your website should clearly communicate brand messaging right from the start of their experience.
Why you need a branded website
There are approximately 1.14 billion websites up and running today, with 175 new websites created every minute. As this competitive space grows, you need to stand out from all the others.
Your website is available 24/7 for both potential and returning customers who want learn more about your brand or for them to make purchases.
What makes up a well branded website?
First, you need to define your brand identity. Your brand identity is all the visual and non-visual aspects of your business. It is your logo, your brand colors, your fonts, and the images you use.
Make sure your website is mobile-friendly. Mobile traffic accounts for almost 55% of total web traffic.
Demonstrate brand trust by integrating customer reviews and testimonials into your website. Reviews can be video testimonials, case studies, interviews, press reviews, and social posts. Authenticity is key here, so be as transparent as possible.
Keep your website up to date. You need to give your website the same attention as everything else for your brand. Refresh content, check for broken links, add new client testimonials.
By making your website work for your branding, you will engage more with potential and current customers.