As technology evolves, there are so many types of marketing you can implement to promote your business. Here are a few of the marketing strategies we use for ourselves and our clients to grow our businesses.

Inbound Marketing

Inbound marketing empowers consumers to make informed decisions. Instead of running after customers, with inbound marketing, you guide them to your products or services by offering a lot of helpful resources and tips while letting them learn that you have the solution to their needs.

How do you do this? By providing valuable content in your blogs, sharing newsletters with great content, and being available after the sale for support.

This strategy has become very popular because it’s a soft-sell approach that leaves your customers happy and builds loyalty.

Content Marketing

Content marketing is the creation and distribution of content. It’s not only blog posts, which is a huge component but includes social media posts, e-books, videos, and even podcasts.

The goal of content marketing is to provide valuable information to your target audience so you drive engagement and stimulate interest in your products or services.

Social Media Marketing

Social media marketing is a valuable strategy that involves creating content for the social media platform your business is on. Your choice of social platforms depends on where your target audience is most active and how you want to showcase your business.

Advertising

Advertising is using ad campaigns to showcase your brand, products, or services to the world. There are many ways to advertise, such as pay-per-click ads on social media, TV, radio, and print ads (magazines, newspapers).

Video Marketing

Incorporating video into your marketing can be fun. It’s a great way to creatively showcase your brand and share your messaging.

Videos can be used to promote your products and services. Think of it as a watchable version of your blog posts. Share your videos on your website, YouTube, and all your social channels.