Consumers are no longer looking to join large networks. They’re looking for relevant ones. They want online communities with less noise and more genuine engagement.
One new social media channel that is unique and niche is TikTok.
In June 2018, TikTok had 500 million monthly active users. By the end of 2019, they were close to 750 million active monthly users.
The TikTok platform is growing and deserves a look from small businesses. When you research TikTok for your business, look to see if your target audience is there. One important statistic is 66% of TikTok’s users are under the age of 30.
What is TikTok?
TikTok is a video sharing app and is available for both iOS and Android users. It allows users to create a short 15-second video of themselves. These videos often feature music in the background and can be sped up, slowed down or edited with a filter.
Despite being a global app, TikTok has a strong focus on localized content. The app often runs local contests and challenges using localized hashtags.
TikTok also uses local trending hashtags to suggest topics for content creation which capitalizes on local trends and generates viral content for the platform.
How brands can leverage TikTok
TIkTok does not offer a place for traditional ads like other social media platforms. But don’t let that stop your business from using this app.
Brands are utilizing the TikTok challenges and contests to create brand-related content. Make use of hashtags with your TikTok videos to promote them too.
Have you tried TikTok yet?