Word-of-mouth might be one of the most ancient forms of marketing and it still works!

We all know what people say about a company’s products or services plays a major role in our buying decisions.

Customer testimonials, used on your website and in your social media, can play a huge role in enhancing your business reputation, building your credibility, and increasing your sales.

What is a customer testimonial?

A customer testimonial is a review of your product or service. People write reviews for many reasons, one of which is to help others make good buying decisions. Customers sometimes want to explain the pain points they experienced and how the brand’s product or service made a difference.

Ask for a testimonial

Getting happy customer testimonials is easy. Just ask!

We tell our clients to simply ask for a testimonial that they can ‘use in their marketing.’ This gives you permission to use it on your website, on social media, or even in a brochure. If you ask for a testimonial to use on your website, that’s the only place your customer has given you permission to use it, so you can’t use it on social media. Make it a generic ask.

Create a Case Study

Take your testimonial further by creating a case study.

A case study can be as short as three paragraphs. In the first paragraph, you talk about the customer’s pain points, the issues they have. In the second, you describe how you solved their problem and in the third, you use a client’s testimonial to describe how happy they are with your product or service.

Case studies can be posted on social media, printed out for handouts at conferences, and highlighted on your website. Plus, you can pull the testimonial quote and use that in various marketing efforts.