Content marketing is a valuable form of marketing for today’s businesses. Content marketing is the creating and sharing of engaging, valuable, and relevant content in order to attract your targeted audience and encourage them to buy from you.
This marketing strategy fuels the audience’s interest in your product or service. It doesn’t overtly promote your brand. You share your knowledge with your audience, and they find it of value. This entices them to purchase your product or service.
Benefits of Content Marketing
Besides encouraging your audience to purchase from you, content marketing can set you up as an expert in your industry. Showcasing your knowledge and expertise, allows you to build trust with your readers.
Content marketing can boost your website’s SEO (Search Engine Optimization) so you can be found by new customers. It can build brand awareness online by placing your brand across the web.
Types of Content Marketing
There are many different types of content you can create as part of your content marketing strategy.
Write a blog. Posting the blog to your website helps boost your SEO. It gives you the opportunity to share your expertise with your readers on a regular basis.
Videos or ‘vlogs’ (video blogs) are a great way to share your knowledge. Videos also increase your SEO and can be used on all your social channels too.
Consider hosting webinars on topics of interest to your target audience. Also, podcasts are a great place to offer useful information and tips.
Write case studies. These are short stories about the problem your customer had, how you solved it, and how happy or satisfied your customer is now. Case studies can be used as blog posts and can stand alone on a ‘Case Study’ page on your website.
Don’t be overwhelmed by all these content marketing options. Start with just one or two at the beginning and then add others that fit with your audience and niche. By utilizing a strategic combination of these different content types, you’ll be able to reach and engage a large number of prospective customers.