Before you post your blog or even your social media, you want to make sure that you take advantage of these marketing tips. Your goal is to engage your audience and get maximum reach.
If you want to stand out, have your content be original. If you want your audience to remember you, your content must be only from you.
Sometimes, sharing an article is appropriate, but be sure to tell your readers why you’re sharing.
Quality over quantity
Avoid posting just to post. Spend some time each month planning what you’re going to share. Creating content strategically will give you quality content.
Your content should include stories. Your story about how and why you started your business. Stories about customer successes. What problems did they have and how did you solve them. Share a quote about how happy your customer is.
Readers will see how you’ve solved a problem similar to theirs and they could be your next customer success!
Be professional always but brands that stand out share content that is fun and shows a personality that readers will want to work with. Be relatable in your posts. Have fun and let your personality shine through.