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You’ve finally taken the leap and started blogging for your business. That’s great!

However, you may find it challenging getting your blog off the ground, especially if you’re not sure where to start.

Here are some strategies that will drive traffic to your blog page.

Create the right content

Creating content is the most important aspect of any blog. It is crucial that you create content that resonates with your brand. Your readers are looking for authenticity, honesty, and knowledge. You will earn their trust by providing all of these.

Include a call-to-action

What do you want your readers to do? Offer them a free trial or a free consultation. Your options are endless. But be sure to include this call-to-action at the end of your blog. It increases engagement and gets your warm leads.

SEO is powerful

SEO (Search Engine Optimization) will drive traffic to your blog. SEO allows your post to rank higher in Google searches and increases your visibility across the web. Your SEO strategy is using the right keywords in your article and your blog title.

Share your blog everywhere

Don’t just publish your blog to your website’s blog page. Share the blog on your Facebook Business Page and your LinkedIn Business Page. The more social channels that you share your blog on, the more eyes will see it.

Are you ready to implement these tips to get your blog off the ground?

© 2020 by Blue Lilac Marketing Group LLC.

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