Social media marketing is an effective way to drive new traffic to your website, connect with your audience, and remind previous customers to return. But with so many other people trying to capture their attention, how can you stand out?

The best way to stand out is to share different types of eye-catching posts The challenge is coming up with new social media content. Here are some ideas to help inspire your future posts

Blog

Regularly publishing a blog to your website helps search engines additional proof or your site’s relevance and improves how well your site ranks.

But don’t stop at your website. Share your blogs on your social media channels. You’ll increase your reach, get more engagement, and provide value to your followers.

Create video tutorials and how-tos

Your blog is a great place to share practical tips, tutorials, and how-tos, but try video platforms, such as YouTube and Instagram’s IGTV, and produce bite-sized tutorials. Video is king on social media and these videos will increase your engagement.

Share industry articles

You naturally stay up to date on what’s happening in your industry, so share this information with your audience. Share an article, but don’t just post it. Comment on why you are sharing it. Is there some great nugget of information in there for your audience? Do you disagree with the author? If so, explain why.

Share quotes

Share positive messages with your followers. You can also post quotes aligned with holidays, such as Presidents’ Day and Martin Luther King Day.

Introduce your employees

If you have employees, let your customers know a little bit about the people that will be working with them. Share information about their role in the company and maybe even a fun fact, like a hobby.

Highlight your customers

Let you customers take center stage and advocate for your brand. Customer testimonials are powerful!