You now have a website and want to get the word out about it. How do you go about letting the world know your website is up and you’re open for business.

Here are six effective ways to promote your website for free.

Email marketing

Start reaching out to your customers and potential customers with a newsletter. Ask people to subscribe to your newsletter on your website.

Keep your newsletter content engaging. Used call-to-actions that encourage your readers to click.

Blog

When considering how to promote your website, a good practice is to create a blog. A blog will increase your site’s rank on search engines. Blogging makes it easier for people to find your site and discover your business. On top of that, it helps you establish yourself as an expert in your industry.

Writing a blog forces you to research your industry and in turn, expands your knowledge and professional skills.

Guest blog

Collaborate with another blogger in your industry and share one of your blogs on their site. This allows you to expand your reach to their audience and perhaps even gain new clients. Include a link to your website in the ‘About’ section of your blog so you get additional traffic to your website.

Social media

In your ‘About’ section on each social media channel, include a link to your website. If someone checking out your social media site wants to know more, they will visit your website.

Social media marketing is important for engaging followers. Posting compelling content increases the chances that your followers will share it. This is free promotion for your website.

Google My Business

Google My Business is a free service that allows you to claim your business so that when someone searches for your business, a complete set of details - including your website, opening hours, contact details, and a map of your location - appear on the results page.

Email signature

Don’t forget your email signature! Include your business logo as well as a link to your website in your email signature.