Social media marketing is a great way to make people aware of your brand. With over 40 million users and its ability to function as a visual search engine, Pinterest may be worth using for your business.
What is Pinterest?
Pinterest is a social network that allows users to visually share and discover new interested by posting (known as 'pinning') images or videos to their own or others' boards and browsing what other users have pinned. What can Pinterest marketing do for business?
Like other social media platforms, Pinterest is a great place to promote your brand’s blog posts, product releases, video tutorials or product samples. Unlike other social media platforms, Pinterest can be used as as a tool for generating ideas, getting inspired, learning how to do things and shopping. If you create and share the right content on Pinterest, you could provide some serious motivation for users to take the next step with your brand.
How to market on Pinterest
Interested in using Pinterest to market your business? Here are some tips on using Pinterest.
Be consistent when when creating your Pinterest profile
When filling out your Pinterest profile, it’s important to stay consistent with your digital branding so people can easily find you and identify your business online. This means that your username, logo, and your image should be the same as other social media platforms you use.
Optimize your pins and boards for Pinterest SEO
Because Pinterest is a visual search engine, Pinterest SEO is a valuable tool for getting your Pins to rank high in searches. There aren’t as many tools for Pinterest SEO as there are for Google SEO, so you’ll have to get creative with your keyword research.
Use your website to promote your Pinterest account
Encourage website visitors to follow you on Pinterest! Add a Pinterest button to your website so visitors can immediately reach your Pinterest site.
Design your images specifically for Pinterest
As with many social media platforms, your content must meet their size requirement. What you would post on Facebook won’t necessarily work well on Pinterest.
Watch your analytics
Pinterest Analytics is a robust tracking and trends tool that’ll tell you how well your content performs and provide you with insights on how to improve it. Look at what’s working well and do more of that!
Learn from your competitors
Look at what your competitors are doing on Pinterest to see what works for them. Ask yourself:
· What boards do they use to organize their content?
· What kinds of content do they share: Blog posts? Infographics? Products? Recipes? How-to videos?
· Which content seems to get the most engagement?
· Do they use colors, filters or some other common element to brand their Pins?
Good luck and have fun using Pinterest for your business!