Search

Do your social media posts feel stale? Yes, creating great content on a regular basis can be challenging. Here are some tips to help you create great content and acquire more fans and eventually, customers.


Cater to your audience


Put yourself in your potential customers’ shoes and try to figure out what they would want to get out of a social post from your business. If you’re not talking directly to them and addressing their needs, they will move on.


Consider a campaign


Rather than doing one-off posts, consider creating a campaign that is drawn out over a period of time. Campaigns are more involved than regular posts and they’re usually centered around a particular theme or event.


Maintain a consistent voice


Just like you want to have a consistent brand and look for your business, you should establish a uniform voice for your social marketing. You need to figure out what your character or persona is.


Utilize video


If you’re marketing on YouTube, video will be critical to your efforts. But don’t forget that videos are also enormously popular on Facebook, Instagram, and other social media channels.


Include hashtags


Using hashtags as a way to categorize your content allows people to discover your posts, and helps you connect with people over shared interests.


Offer incentives


The more concrete and valuable your incentives, the more likely it is that your audience will respond enthusiastically. Discounts and rebates, particularly substantial ones, are always a good idea.


Encourage activity


Getting people to respond to your post or campaign by actually doing something is a great way to inspire interest and engagement. Ask questions in your posts to create engagement.