When you begin writing blogs for your business, you don’t need to be a spectacular writer. That will come. But you do need to have something to say.
Why Blog?
Blogging can establish you as an expert in your field. Who doesn’t want to be known as an expert? The media will be able to find you if they need an expert for a story they are working on, which is a great way to promote your business.
Posting blogs on your website helps raise your SEO (search engine optimization). Your website ranks higher in online searches.
Know Your Audience
Before you begin writing, make sure you know who will be reading your blogs. If you’ve been in business for a while, you know who your target audience is and what their pain points are. Write to them about how to solve their problems.
Choose Your Topics
Your topics should resonate with your target audience. What problems have you solved for clients? Share those stories so potential clients can see what great work you do.
‘How-To’ blogs are always popular because people want to be able to try the solution themselves. Don’t worry that you’re giving away the store! Share just enough information that your readers can try the solution on their own but know that they are not the experts and will probably find it difficult and reach out to you for help.
Give tips and advice. Share what you know.
Craft a killer headline
Entice readers with a blog title that will make them want to read your post. It can be emotions, shocking, thought-provoking or simply straightforward. Hook your readers from the start!
Write Engaging Content
Share your knowledge by keeping your content interesting and straightforward. Avoid adding fluff.
Use short bulleted lists to get ideas across. Readers love not having a lot of words to read.
Use Images
In addition to your great content, you need an image that is relevant to your topic. It should be a visual clue to your readers about your topic.
Add a Call-to-Action
Include at least one clear call-to-action that you want your reader to take. What do you want them to do? You can add a link that would take them to your online store to purchase the product you’re talking about. Or you can ask them to schedule an appointment.
Review Your Blog
Once you have your blog written, take some time to proofread it for spelling and grammar errors. You want to present a professional appearance so try to avoid these mistakes.
Promote Your Blog
You’ve published your blog on your website. Congrats! But you’re not done!
Think of other ways to reach your audience with your blogs. Share them on your social media channels. Share them in your newsletters. Submit your blogs to professional associations for inclusion on their websites or publication in their magazine.
Because you’re an expert in your field, share your knowledge by blogging and watch your business grow!