In last week’s post, I wrote about why it might be time to rebrand your business. Now, here are some tips on how to actually implement your rebrand.
Know why you’re rebranding
Rebranding requires you to look at your company and ask some difficult questions to determine your current brand’s problems. If your business never clearly defined your purpose, mission, values, and vision, now is the time to figure out what your purpose is.
Your mission, values, and vision all serve as the foundation of your brand.
If you know why you are rebranding, it creates a goal for you and your team and will help keep your rebranding strategy aligned.
Determine your target audience
For your rebranding efforts to be successful (and your business too!), you need to target the right audience with the right messaging that resonates with them.
Do your research. Look at what your competitors are doing and determine how to set your brand apart from everyone else in your field.
What will you keep?
Before you eliminate all your branding assets, determine which ones are working for you. Perhaps you don’t need to change your brand name because of your reputation and name recognition.
Revisit all the components of your branding and decide which ones you will keep, which ones you will refresh, and which ones you will eliminate. Remember, you may want to retain some of your original brand assets for continuity and awareness.
Here are some of the brand assets you should look at when deciding what will stay and what will go.
· Brand Colors
· Business cards
· Social media posts
Generate some buzz around your rebrand. Before the actual brand launch, give your audience a sneak peek at what’s coming. This will help make your rebrand launch more successful.
Once you’re finished with the rebrand, share it with your customers, on all your social media channels, and with the media.