Have you considered using an email newsletter to spread the word about your brand? A newsletter can be a powerful tool for communicating with your subscribers, building customer loyalty, and strengthening brand awareness.
An email newsletter also allows you to target your subscribers with customized content. Your newsletter will increase traffic to your website and generate leads and drive sales.
Where to start
Many companies offer templates for email newsletter templates and make the entire process easy. Check out Constant Contact and Mail Chimp for their free and paid options.
These email marketing services allow you to brand your newsletter, schedule your emails, and analyze the results.
Determine your goals
Why are you spending your time, energy, and money on sending out this newsletter? What do you want to achieve from this email campaign?
Email newsletters can serve a variety of purposes. You can update your customers on what’s happening in your industry and your business, drive traffic to your website, and capture leads.
It is important to have your objectives in mind before writing your newsletter because it will equip you to write content that is aligned with your goals.
What to write about
What content will you include in your newsletter? Choose content that gives value to your readers but also aligns with your brand.
You can recycle your blogs in your newsletters. Not all your subscribers get the opportunity to read your blogs on your website or social media. Share them again in a newsletter.
Depending on your business, you may want to share how-to guides, industry news, case studies, webinars, and YouTube videos you have created
Write compelling content
Your subscribers want newsletters they can scan quickly. Therefore, you should keep your newsletter short and readable.
Place your most important information above the fold (above the point at which a reader would have to scroll). For example, if you are hosting an event or a webinar, you want your readers to see this information first so they can learn more and register.
Keep your content succinct. Use bullet points to create lists of key take-away points.
Use eye-catching images
Use images that compliment your content. These images should grab the attention of your readers while accurately reflecting your brand.
Keep the image sizes small so the newsletter opens quickly.
Have a strong Call-to-Action (CTA)
What do you want your reader to do? Do you want them to register for an event? Do you want them to visit your website?
Choose a contrasting font color or box so your CTA stands out from the rest of your newsletter. Make it visible by placing it above the fold. Use words that encourage your subscribers to do something, such as “Buy Now” or “Read More.”
Include social media links
Use your social media to promote your newsletter and use your newsletter to drive readers to your social profiles.
Social media buttons can encourage your readers to visit your social platforms and follow you. Grab them with the subject line
You want your subscribers to open your email newsletter. To encourage this, craft a click-worthy subject line, something that promises immediate value.
Do you need help creating the perfect newsletter for your brand? Contact Blue Lilac Marketing Group for assistance!