The colors you use for your brand are very important. They play a key role in how people feel about your brand and how recognizable and memorable it is.
Your brand color scheme will be used everywhere – from your logo to your website, to your brochures, and more. Colors can convey subliminal messages, so you want your messaging to be right for your brand.
What Some Colors Mean
Colors can mean different things depending on what colors they are paired with. Different industries choose different colors. In the restaurant and food business, warm colors are often used. They draw attention and arouse your appetite. You’ll see a lot of food-related businesses using red, orange, and yellow. Food businesses focused on health or organic foods will use green. For bakeries and other sweet foods, they tend to use pink or blue.
High-tech companies very often opt for blue which symbolizes intelligence, trust, and efficiency. Other colors used in the high-tech industry are orange for which means friendly and optimistic, and purple, which means quality and creativity.
Many health companies opt for blue to indicate trustworthiness, responsibility, and cleanliness. They also use orange which signifies energy and vitality and green which stands for nature and wholesomeness.
In the fashion and beauty industries, black is used to signify glamour and sophistication. Warm colors, such as orange, pink, or red, are used to represent excitement, passion, and confidence.
Just because you’re in a certain industry, doesn’t mean you have to use certain colors. Get creative and research the meaning of many different colors. Find the ones that speak to you, your company values, and your messaging.
Pick Your Colors
You first need to pick a primary color. This is the one that will be most associated with your brand. Think of Facebook’s Blue or Home Depot’s Orange. This is the color whose meaning best represents your business. Next, you can choose what shade or tint of the color to use to find the perfect tone for you to use.
Next, you can choose two to four secondary colors to go along with your primary color. These colors should complement your primary color. There are so many directions these secondary colors can take your brand. Do you want a monochromatic look? Or do you want contrasting colors? You can also choose to have an analogous color scheme; colors that are close variations of your primary color, such as orange and yellow, that belong to the same color family.
Then, test your colors. Will your logo be defined and legible if it is copied in black and white? Will these colors show up well on your website or employee uniforms?
A professional designer can work with you to get the best color combination for your business. They understand the psychology of colors and how to get the best combination to convey your brand’s message. Need help with your company colors? Contact Blue Lilac Marketing!