As your business grows, you build upon your success. Many businesses choose to expand their market and develop other revenue streams.

Sometimes, this can be a mistake and your customers may lose trust in your brand. Why? Because you stretched your brand so large that customers no longer recognize it as the brand they love. You’ve diluted your brand.

What is brand dilution?

Brand dilution occurs when a brand no longer lives up to customers’ expectations and is now the company's value, quality and authenticity is viewed negatively.

How do you avoid brand dilution? Here are several tips that can help.

Keep true to your core values and messaging

These are part of why your customers came to you and stay with you. Be sure any new products or brand changes uphold your core values and messaging. Scale slowly

Being successful is exciting but carefully plan out your next steps.

Research

Before you make any changes, do your research.