The GDPR laws are being tightened by governments and big tech companies are cracking down on third-party cookies. This all makes for a lot of marketing date being lost to marketers.

How can you still gather data from and about your target audience? Interactive quizzes are the answer for right now.

Using interactive quizzes on social media is the most effective way to gather the data you need. Not only do the quizzes give you data but they also engage consumers. Data shows that interactive content receive 28% more views than static content. Plus, the average person spends 4.6 more minutes watching interactive content than static content.

Some interactive content that you can try are games, quizzes, polls, surveys, software demos, interactive maps and infographics, and image sliders.

Give these a try to gather more data on your target audience and increase your engagement along the way.