Many businesses today are using YouTube to successfully reach their target market. You have to do more than just create a YouTube channel and post a few videos.
An effective YouTube marketing strategy requires planning and research. Here are some tips that will help your business get the most out of YouTube.
Why market on YouTube
In case you didn’t know, YouTube is the second most visited website in the world after Google. 90% of people say they’ve used YouTube to discover new brands or products and 68% of users have used it to make a decision about a purchase.
Not only is YouTube a good way to market your brand or your products, but you can use your it to showcase new products, add product reviews, highlight case studies and more.
Keep in mind that your video content can be repurposed on your other social media channels and even used on your website.
Here’s how to create and run a successful YouTube channel.
Check out your competition
Before you start your channel, check to see what your competition is doing. Look to see what types of videos they are creating, how often they have new content, and what topics are popular. What type of content is missing from their channel? Fill these gaps with your content.
Pin a featured video
A featured video is the first video someone sees when they land on your YouTube channel, so be intentional about which video you promote here. We recommend you choose a video that introduces your audience to your brand.
Don’t forget the SEO
SEO (search engine optimization) is the practice of implementing strategies for ranking on search engines. Since YouTube is the second largest search engine on the internet, you shouldn’t ignore adding SEO elements to your videos and channel.
These elements can help your SEO:
· Tags: Tag your videos and your channel appropriately so YouTube understands the nature of your channel and can recommend it to users with similar interests.
· Keywords: Research what keywords work for your industry and be sure to use them in tags, titles and descriptions.
Have a Call-to-Action
As a business owner, you want your videos to convert your audience into customers. Add a Call-to-Action button to your videos will get people to subscribe to your channel.
You want to know if what you are doing on your YouTube channel is working. In your YouTube Analytics tab, you can track different metrics to see if you are meeting your goals.