Instagram is a great social media platform to promote your brand.

Here are some great tips to help your posts get more engagement.

Ask a question

Asking a question is a simple way to get more comments.

Your followers will likely answer it. It’s a fun way to interact with your followers.

Host a contest or giveaway

Holding a giveaway or contest is a fun and easy way to get followers to comment on your posts. Your Instagram post promoting the contest can ask users to enter the contest by commenting on your post. Your contest could require them to comment every day for a week.

Another contest idea is to ask your followers to post their own photos and tag/mention your brand in the post. For example, you could ask your followers to post a photo of them using your product.

Use relevant hashtags

Be sure to use relevant hashtags when you post. Your posts will appear in searches for those relevant hashtags.

Posts with at least one hashtag typically receive 12% more engagement.

Generate engagement by using hashtags that are relevant to your brand and industry.

Post videos

People are spending more time watching videos on Instagram. People will stop scrolling through the pictures in their feed and stop to watch a video.

You can post videos up to one minute in length. Share something compelling and ask viewers to comment on it and they probably will.

Respond to comments you get

Just like other social media platforms, responding to comments gives your followers a sense of community. Your brand appears interested in what they have to say. Others will see you responding to comments and join in the discussion or ask a question.