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As a small business owner, you know how hard it is to get your brand out there. It can be a full-time job on its own and one you didn’t expect to have to take on.

Luckily, there is a great way to market your business – email marketing.

What is email marketing?

Email marketing is the process of sending emails to promote your business. These emails are usually sent to people who had previously signed up to receive updates from your business. These updates could be your newsletters, sales notifications, or even a new blog post alert.

This type of marketing works well because it is permission-based. If a person signs up for your newsletters or updates, they know what they’re getting themselves into.

You can easily capture emails from your Call-to-Action on your website’s home page. Have a section where people can sign up for your newsletter or other notifications.

Why email marketing is important

Nowadays, emailed mailed newsletters and blasts from companies are commonplace and expected. Your competitors are probably doing it, so it’s totally natural for your business to join the game.

Benefits of email marketing

Email marketing has many benefits because it’s one of the most direct and personal ways to connect with your audience. It can strengthen relationships with your customers and subscribers and helps keep you top of mind with them.

Email marketing is also a cost-effective marketing strategy. There are no costly printing and postage costs like you’d have for traditional mailings. Plus, email marketing is measurable for future optimization.

Email marketing has been found to increase website traffic, which can lead to increased sales.

Tools available for email marketing

There are some great and free email marketing services available to promote your business. Most of the paid platforms have free versions with limited functionality so you can get an idea of how it works, but that may be all you need to start your first email marketing campaign.

Mailchimp is my favorite. This company is nearly 20-years old (which is old in internet years!) and offers a full suite of features to both the free user and paid member.

The free membership gives access to a set of basic features that includes basic templates, a marketing CRM, basic campaign reporting, 2,000 contacts, a daily send limit of 2,000, and a 10,000 send limit per month.

One nice thing about Mailchimp is that if you’re not ready to move towards a fully paid plan, but need more than the free plan, add-ons and pay-as-you-go options are available.

SendInBlue is a great email marketing tool too. Their free plan doesn’t cap you on subscribers. If building out your subscriber list is your primary objective, then this is an option you should consider.

The free plan has a monthly cap of 9,000 emails, which isn’t bad at all, but the daily limit of 300 may be too small for some businesses.

Benchmark offers one of the easier to use newsletter editors compared to the competition. Their free plan allows you to send 14,000 emails to up to 2,000 clients per month.

Try one or more emailing services to see which one you like the best and find the easiest to use. Then subscribe if you need more features than you can get with the free version.

Are you ready to start an email campaign to increase your business’

© 2020 by Blue Lilac Marketing Group LLC.

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