When you are creating content for your website, keep both your readers and SEO (Search Engine Optimization) in mind. You want to capture the attention of your site visitors and have your website rank high in online search results.
Here are some tips for writing website content that will increase traffic and boost conversion rates.
Know Your Audience
Just like anything in marketing, it is all dependent on your target audience. Your website needs to speak to them by addressing their pain points and speaking their language.
Keep your community in mind when you are writing your content.
Now that you know who your ideal audience is, you need to write content that speaks directly to them and their interests. Your content should align with their desires, fix their problems, and spark their curiosity.
Optimize Your Content
SEO, Search Engine Optimization, is the process of using several techniques to get your website ranking higher in specific keyword search results on search engines.
Focus most of your efforts on the keywords. First, you need to figure out what your keywords are. Think about how your customers and potential customers would search for your business or a business similar to yours online. What words or terms would they use to search for you? Then, use these words in your content.
Vary your keywords. Don’t keep using the same one over and over. Search for new ways to say the same thing so your content isn’t boring.
Avoid Using Jargon
Don’t use industry-specific jargon on your website. Many people might not know or understand the terminology. Use simple words that are easy to understand. This will increase the size of your potential audience.
Include a Call-to-Action
What do you want your website visitors to do? Sign up for your newsletter? Download your ebook? Register for your webinar? Make it clear on your website what you want visitors to do.
Remember to spell check your content. Also, check your grammar. You want to come across as a professional, so your website is no place to have these types of mistakes.
Keep it short. No one wants to read a website with a lot of dense paragraphs. Use bullet points to get your message across. Save the detailed information for your blog posts.
If you need help with your website content, please reach out to the professionals at Blue Lilac Marketing Group!