Some of the most popular companies, think Nike, McDonalds, Pepsi, successfully communicate their brands in an impactful and memorable way.
As a small business or solo entrepreneur, you may not want to grow to their size and you certainly don’t have their marketing/advertising budget.
So, how do you create a memorable corporate brand?
What is Corporate Branding
Corporate branding is the promotion of the brand name of your business across all marketing channels. This is successful when your business possesses both a solid brand identity and a brand name.
How to build your corporate brand
To build a powerful brand, consistency in your messaging, logo design and other marketing efforts is key.
Evaluate your existing brand. Is it working for you? It may not be getting the attention it deserves or you may be targeting the wrong audience. Evaluating your brand strategy may help you overcome these issues.
What does your company stand for?
Did you work on a mission statement and value proposition for your business? Share these with your audience. What your company stands for is of interest to them. Your community involvement or support of an organization that they too believe in can be instrumental in building rapport with your audience.
Increase your brand’s visibility
Your company logo communicates the who and why of your brand. It sets you apart from your competition.
Place your strong logo on all your marketing materials, on your website, and on your social media channels. Brand the images you use on social media with your logo.
Implement a social media marketing strategy that increases your visibility. Know which channels your audience is on and focus your promotion there.
Create brand guidelines
As your small business grows, you need to have brand guidelines for all employees or vendors to follow. These guidelines set the rules for how your brand is used, what colors are uses, where to place your logo, and so much more.
By creating a brand guideline, you ensure that your brand’s integrity will be maintained.
Does your business need help with any aspect of branding? Reach out to Blue Lilac Marketing for assistance!