When it comes to Instagram, your bio is the one place where you can control how you’re perceived by your potential clients.

A well-written and complete Instagram bio can also persuade visitors to click the ‘follow’ button and potentially be converted to customers.

You only have 150 characters to use so it’s crucial to make every word count.

Include your logo

Naturally, you want your company to look ‘picture perfect’ on Instagram. Branding your business means consistency on all your social media platforms. One way to ensure consistency is to use your logo as your profile picture.

Optimize your name for the search query

Instagram’s query takes only 2 factors into consideration in searches: your name and your username. But most people searching for your business on Instagram will type in the name of your business. So, what you choose to type in the ‘name’ field should align with what your business is called.

Link to your website

Instagram only allows you to include one link in your bio. Link to your website! Social media gives a limited amount of information, but your website is where they can gain a deeper knowledge of your business.

Include your contact information

One crucial component of your bio is providing your business’s contact information. Your customers will be able to reach you, even if you don’t happen to be on Instagram at the. Include everything: your phone, email address, location and operating hours.

Every word matters

With a limit of 150 characters (roughly two sentences or 25 words), you’re going to need to make every word count. Think about what you want to say about your company and keep it brief.

Include hashtags

These keywords or phrases preceded with a # symbol make your content searchable. Including hashtags in your bio is a great way to drive engagement to your posts if the same ones are used there.