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Use every opportunity available to you to brand and market your business. If you don’t have an email signature, you need to create one.

A branded email signature is a great opportunity to make a good impression with clients and potential clients.

Here’s what your email signature should have to be branded correctly.

Your logo

Include your logo in your signature. Hey, you probably spent a lot of money getting it created so use it everywhere you can! Including your logo helps with brand recognition too.

Your contact info

This seems like a no-brainer, but I’ve received emails without a phone number or even a name. Include the best phone number you can be reached at.

Your website

Having a link to your website allows email recipients to dig deeper into your business without much effort so they can get to know you better and understand how you can help them.

Social media

If your business uses a couple of different social media platforms, include icons in your signature that link to your pages. You never know, you might pick up a new fan for your Facebook page!

Your email signature plays a role in the success of your branding and marketing efforts. Take some time to create a memorable email signature. This is a marketing tool you don’t want to overlook!

© 2020 by Blue Lilac Marketing Group LLC.

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