Strong brand awareness can help your business’s communications stand out in today’s overwhelming sea of advertising.
Businesses of all sizes need to strategically approach their target audience, engage them with the right tools and create enough returning customers to build a recognizable, consistent brand. How do you do this?
You start by having a beautiful website, having a awesome logo, and using social media to increase your brand awareness.
What is brand awareness?
Brand awareness is how familiar your target audience is with your brand. Brand awareness starts the customer journey through the brand funnel and touches all five parts: awareness, consideration, preference, action, and loyalty.
Brand awareness takes a while and needs you to maintain the efforts so you can increase your brand’s visibility.
Why is brand awareness important?
Strong brand awareness means more people are familiar with your business. For first-time customers, they may try your products because they recognize your brand.
Brand awareness builds credibility. If your business shares it’s mission and values, customers will connect with shared values.
How to build brand awareness
Building brand awareness includes marketing campaigns, a strong social media presence, collaborations and more.
When posting online or meeting customers in person, be authentic. Most consumers base their purchasing decisions on shared values and authenticity.
Be active on social media to get your message out. Your audience expects you to use social media. Today, most customers will look up your company and contact you through your social media channels.
Customers expect a timely response when reaching out on social media, so be sure to respond as soon as possible.
Create fresh, new content. Generate a buzz around your brand by giving your audience new content that will entice them to engage with you and share your posts. This type of interaction will bring more attention to your brand by sharing it with a wider audience.
How to increase brand awareness
Videos are a great way to create sharable content. Your videos can be added to your website and share across your social media channels. Try videos that are tutorials on how to use your products, showing behind the scenes at your office, or even introducing new employees.
Blog. By posting a blog, you increase your brand awareness, create trust, and provide sharable content. Share your expertise and show your audience that you are a thought leader in your field.
How do you measure brand awareness?
Brand awareness campaigns are long-term endeavors, with results often seen after years. But you can measure your success with these methods.
Measure your website traffic. Add Google Analytics to your website. It allows you to track performance of your website pages. You can also see where visitors come from and where they go on your website.
Track your social media. Most social platforms provide analytics so use them. You can track the number of likes, shares, and comments your posts receive. You will be able to see how your posts performs and which ones perform best. Those are the ones you want to create more of.
Google your brand to see what people think of your business. You will see how your brand is viewed and can use this information to target your audience differently.