When you’re just starting out in business, investing a lot of money into a website can be difficult. You have so many other start-up expenses.
However, you do need an online presence because the first thing people do is search for you on their phones. A website legitimizes your business and lets potential customers know you’ll be around for a while.
Having a one-page site can be just fine when starting out because it gets the job done.
Think about your one-page website as your storefront. If it’s welcoming and informative, visitors will stay to learn more.
What should be on your one-page website? Well, naturally, you need your business name, logo, and contact information so potential clients can reach out to you.
Communicate who you are and what you do
People’s attention span is short. They need to quickly determine what you do. Make it clear what your company is all about, what problems you solve, and offer a short bullet-point list of your products or services that can solve their problems. Getting into how you solve their problems is for the next version of your website.
Include a call-to-action on your page. This can be having visitors sign up for your newsletter, download a whitepaper, or just contact you for an appointment. Make it easy for visitors to find your call-to-action.
Make your one-page website appealing. Visitors remember visual content for nearly three days after viewing it. Make your site memorable. Be consistent with your branding by using your company colors and fonts.
Let your business’ individuality shine through on your webpage. Use images that reflect your brand and let visitors get a feel for who you are.
As you grow
Adding other pages can come later. The added pages can be your testimonials, more detailed information about your products or services, and a blog. A good website can grow with your business so don’t be afraid to start with just a one-page site!