Cultivate visibility for your brand by delivering content in different ways to your audience.
#1. Email Marketing
Email marketing is a great way to tell more sales-y stories. Be brief in every message and have only one ‘ask’ per email.
Use Twitter to point people’s attention to items that might interest your community.
Facebook is the world’s largest social media platform. Your audience is probably on it! Set up a free Facebook Business Page and post information that educates, entertains, and engages your audience.
Use YouTube to seed the second-largest search engine. Make your videos search-term-ready.
A blog is a great way to point more traffic to your website. It also helps your community learn who you are.
We recommend you keep all five areas active to cultivate visibility and build value for your small business.