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New technologies allow for businesses to market to a world-wide audience. There are countless ways you can promote your products or services today.


With that in mind, here are some different marketing strategies for you to try that can help grow your business.


Content Marketing


Blogging is a critical component of content marketing. Many Google search results come from business blogs. And you want your website to appear in these searches.


Content marketing is more than just blogging. It involves creating and distributing content not only through blogs but on your social media platforms, in e-books or white papers, videos, and podcasts.


The goal of content marketing is to provide your target audience with valuable information that drives engagement, shares knowledge, and ultimately encourages interest in your products or services.


Social Media Marketing


Social media marketing is one of the most essential types of marketing. This marketing strategy involves promoting your brand on social media platforms such as Facebook, Instagram, LinkedIn, Twitter, and YouTube.


Which platform you use depends on where your target audience is most active.


Advertising


Advertising is using ad campaigns to bring awareness to your brand, and to sell your products or services. Choosing the right platform for advertising requires knowing your audience’s demographics and interests.


Advertising can be Facebook or Google ads or a print ad in a local newspaper.


Video Marketing


Incorporating video into your marketing is a great way to be creative and let your audience see the ‘real you.’ With video, you can promote your products or services, bit also provide user tips.


Share your videos on your website, YouTube, and the social media platforms that you are on.


Cause Marketing


Show your business’ social responsibility through cause marketing. Through cause marketing, you can build relationships with those in your community who support your values. This can lead to increased brand loyalty.


Partner with a local non-profit that you believe in to support their efforts. You can donate a percentage of your sales during a fixed time period or participate in their fundraiser by hosting a team and raising funds. There are so many options. Find one that works for you.


Are you using any of these marketing strategies in your business?