Your brand is your promise to your customers. How you deliver on your promise is what makes you stand out.
When you deliver on your promise again and again, you build trust with your customers. If you over deliver on your promise, you build repeat customers and referrals.
Think about your system for delivering on your promise. If you haven’t defined your system, you won’t stand out.
If you lack clarity and focus on your promise, you’re unsure what your promise is, then your customers will feel that.
Tell your brand’s story in a way that captures customer’s attention and interest. You started this business because you had a dream or saw a need. Share your passion through your brand’s story.
The right story will draw customers in.