Branding is important for any business. When it comes to social media branding for your business, you have so many pieces to tend to, from creating content to scheduling posts that are engaging and appropriate for your audience.
You already laid the groundwork for your social media branding when you started your business. You had a logo designed for you, had business cards created and maybe even a website.
Who is your audience?
When you started out, you also gave a lot of thought to who your target audience is. This is key because you want to reach this audience through the right social media channels using the right content.
Choose the right social media platforms
Once you’re comfortable with who your target audience is, it’s time to make sure you’re on the right social media platforms to reach them.
Don’t try to use every social media network out there. You’ll be overwhelmed and probably won’t stick to posting on a regular basis.
Choose the social media platforms that your audience is also on. One social media platform you probably should be on is Facebook. It’s the world’s largest social media network and your business should have a presence on it.
Once you’ve chosen the two or three social media platforms that you’ll be using, create business pages. Most platforms offer more features, such as scheduling on Facebook, on their business pages. Business pages also provide you with analytics so you can see how your posts are performing and gain further insights about your audience.
Create your social media persona
Your persona is your social media identity. Your persona is everything your brand stands for.
The voice you use through your social media persona must be consistent and true to your brand. If your business is fun and playful, then your persona’s voice should be too.
The colors you use and the images you post on your social media pages should also align with the look and feel of your logo, your business card and your website. When you keep this branding consistent, you followers won’t be confused when they visit your website.
The content you share should give value to your audience. Sharing posts from other sources or original content – these should all be engaging and in your persona’s voice.
Creating your social media brand isn’t all about posting content. You must engage with your community. This is the ‘social’ part of social media.
Just like any relationship, it’s a two-way street. Respond to comments and questions. This takes time, but schedule a few minutes several times a day to check into your social media accounts to see if any of your followers have left comments or questions.