Are you looking for ways to use social media to promote your products? Many established brands and innovative startups use a mix of social media marketing with e-commerce to boost their sales.
Today’s consumers are comfortable purchasing directly from social media platforms. Most platforms have incorporated buy buttons directly into their interfaces, establishing new norms within social networks. Consequently, the lines between traditional e-commerce sites and social networks are beginning to blur.
Some fashion retailers are encouraging their customers to take selfies with their products and post them on the companies’ social media pages. This allows potential customers to see how the clothes look on actual customers.
How great is this that your customers are providing you with free content? It also acts as a powerful informational influence of social approval that encourages future sales.