A small business can find running a marketing campaign overwhelming. You don’t even know where to begin!
A marketing campaign will help a small business get its name out and increase sales. Here are three areas you need to focus on so you get the most bang for your buck.
Your Prospects’ Needs
Before you start a marketing campaign, you must determine what your prospects and current customers’ needs are. Think about how they will relate to your product or service offers.
Put yourself in your customer’s shoes. Don’t think like a business owner; think like a prospect that your company is trying to turn into a customer or a customer that your business it trying to get to buy more. What would get your attention? What are the needs that you must have met? What promises and guarantees are important? By answering these questions, you’ll have a checklist of things your customers are looking for and your business needs to meet these needs.
What are Your Competitors Offering?
You need to differentiate yourself from your competitors. Identify what your competitors offering. What needs are they addressing and identify which needs only your business can solve or which needs they are missing.
Focus on a specific area that you can meet prospective customers’ needs better than any of your competitors.
Your Marketing Campaign
The need you discovered from determining your prospects’ needs and your competitors’ offerings is the focus of your marketing campaign. Every piece of marketing communication in this marketing campaign must tie back to this need.