Many people are visual learners. 90% of information that gets transmitted to your brain is visual.
As a small business, you want to reach your customers and have your messaging remembered.
Here are some visual elements to include in your marketing efforts.
Images
A picture is worth a thousand words. I’m sure you’ve heard this old saying. But, it’s true. Blogs with images get 94% more views than those without.
Images break up content and make posts easier to read. People often skim an article and an image gives your readers eyes a place to rest. Images also allow you to get your message across even if each word isn’t being read.
Original pictures
Where do you get your photos? There are many pictures you can find online, but make sure you have permission to use what you’ve found online. Using photos that you don’t have permission to use can get you into legal trouble.
Try using original photos that you’ve taken. It makes your content more unique because there’s less of a chance that your audience has seen the picture someplace else before.
Social media, such as Instagram, is the perfect place to post your original photos. It gives your fans a good reason to follow you, which improves your brand awareness.
Your original pictures may end up being used by others. As a result, they’ll have to give your credit as the source, which will drive more traffic to your website.
Videos
No marketing strategy today is complete without video content. Your audience wants videos so give them what they want.
Videos can be used in so many areas of your marketing. Here are some places you can uses videos:
Embed videos on your website
Post videos to all your social media platforms
Send emails with videos
What should your video content be about? Share a product demonstration or a tutorial. Give a tour of your office or factory. Show how your products are made.
If you don’t have one, create a YouTube account. You can easily distribute your videos on other marketing channels through YouTube.
Take advantage of Facebook Live to live stream video to your Facebook page. These videos can be from an event you’re attending or hosting.
Are you taking steps to improve your marketing with visual elements?