YouTube is a great place to get your products or content videos seen. YouTube is the world’s second largest search engine with over 1 billion hours of videos watched every day!
Should you be there? YES!!
Get set up correctly
Set up your account on YouTube just like you do on all your other social media channels. Fill in the About section completely. Describe your brand and what viewers can expect to see on your channel. Don’t forget to include a link to your website.
Used your banner to introduce your brand. Your cover photo should be your company logo.
Upload your videos
When uploading your videos, you will be asked to fill in a title, description, and tags. It is essential that these are filled in correctly so your video can easily be found in searches.
Fill in each of these sections using keywords to describe the video and your business. If your video is using these keywords in the right way on YouTube, you’ll find your video may very well get found on Google searches easily too.
Be consistent
Having a YouTube channel is like all other social media channels. You need to post on a regular basis. Your viewers expect to see new content when they visit.
Take time to plan and create a few videos at a time. You can schedule them to release on your own schedule.
Integrate your channel
Don’t just post your videos to YouTube. Share your videos on all your other social media channels. Post them on your website too.