You’re ready to launch a website for your new business or redoing your old site. Having great content will attract visitors and turn them into clients.
Writing content for your website can be tricky. Your content must be original and capture the attention of site visitors.
Because writing website content is so hard, it’s not surprising that so many websites are full of mistakes and lousy content.
Here are some common mistakes to avoid when writing content for your website:
Skipping the Editing
Even if you’re confident in your writing abilities, don’t skip the editing. Even the best writers need editors. A helpful tip is to let some time pass between writing and editing. This will give you a new perspective when looking at your work.
Skipping the Proofreading
Proofreading is about finding and fixing the small errors in your grammar, syntax, and spelling. One typo and you create a bad impression. Review your content one more time before you publish it.
Provide Evidence
Your website visitors won’t believe your random claims. Provide data, evidence, and facts. Provide links to your authoritative sources.
Know Your Audience
Do you know who your audience is? If you don’t, you’re making a huge mistake by writing content that may not be of interest to your visitors. You need to know their interests, needs, and problems to be able to give them content that they will want to read.
Quantity Over Quality
Are you trying to write as much content as possible for your website? Too many words are not good. People are turned off by pages of text. Be concise but maintain quality. Use bullet points for white space on your page which gives your readers’ eyes a place to rest.
Being Too Salesy
Salesy content will turn off your readers. Provide value. Educate them. Even if you’re writing a post to promote something, you can’t turn that into the focus of your article. Share your knowledge with your readers and they’ll come back to your website because they’ll see you as an expert in your field.
Using Too Many Keywords
Yes, using keywords in your website content and blog posts is a good idea. Just don’t overdo it. Google is now focused on value over keywords. Use some keywords but deliver value to your readers.