Facebook is a great platform for marketing your business. It’s the world’s largest social network and it is a great way to promote your business online.
The most effective way to promote your business on Facebook is to have a Facebook Business Page.
Facebook Business Page vs. Personal Page
You probably already have a Facebook page where you can stay in touch with friends and relatives. That’s great, but a Facebook Business Page is unlike your personal page. The Facebook Business Page is meant solely to represent your business, engage your audience, and strengthen your brand online.
A Facebook Business Page has tools that are not available on personal pages. These tools allow you to:
Schedule posts
Target specific user groups for specific posts
Allow multiple admins and editors to help with your page
Collect and display customer reviews
Create ads and promote posts
Analyze your page’s activity and see how your posts are performing
Your Facebook Business Page should only include business content. Keep the personal stuff for your personal page.
Use Great Visuals
You have a couple of places on your page where you can brand your business page.
You should upload a captivating cover photo. This can be a picture of your products or your services in use. Get creative!
Use the business profile picture space to upload your company logo.
Complete the ‘About’ Section
Don’t leave the ‘About’ section blank. Facebook prompts you to complete this section when creating a Facebook Business Page. Think about what you want to say ahead of time. Share your inspiring entrepreneurial story and include information about your products or services.
Don’t forget to include a link to your website, your contact information, and your business address, if you have a dedicated location where customers can stop in.
Get the Username Right
You get to select the username for your Page. This is important because it determines your Page’s URL and your username will show up when your company is searched for on Facebook. Also, fans will use your Page’s username when they want to tag you in a post or comment.
Make your username intuitive, easy to remember, and short. You don’t want to miss out on the opportunity to engage with your fans.
Ready to Post?
Once you have your Facebook Business Page set up, it’s time to get to work! You don’t want first-time visitors to see an empty page, so start posting right away.
Post at least three posts with great images. Your first post could be a “Welcome to my page” post introducing your brand to the Facebook community.
Pin Posts
Posts lose visibility because they’re pushed down on your timeline when you publish new posts. If you have a particular message you want to highlight to visitors, you can pin it to the top of the page after you’ve published it. That post remains at the top of your timeline and is the first thing visitors see. You can easily unpin the post to change up your highlighted messages.
Use the CTA
Facebook has a Call-to-Action button that you should use. You can customize it depending on what action you want your visitors to take. Do you want them to call you? Do you want them to sign up for your newsletter? Do you want them to visit your website or purchase a product? You can choose what your Call-to-Action button says and does.
Set Up Messenger
Just like personal pages, businesses can use Messenger to communicate with followers privately. This is a great tool for businesses to hold one-on-one conversations with potential customers. In Messenger, you can answer questions immediately and deliver great customer service.
If you set up your operating hours on your Facebook Business Page, Messenger will only appear active when you are available.
Invite Your Friends
One way to build your followers base is to send invitations to ‘Like’ your Business Page to the people you are friends with on your personal page.
Don’t feel uncomfortable asking friends to spread the word about your Page. That’s what social media is all about.
Grow Your Followers
To increase your fan base, you need to attract new followers. One smart way is to post engaging content on a regular basis. You can also utilize paid promotions to increase your reach. Promoting a page is relatively inexpensive. You can define which groups will see your posts and pick your budget.
Are you ready to do business on Facebook?