Marketing to gain new customers is expensive. 74% of companies spend more than $50 per lead generated.
According to SalesForce, it can take 6 to 8-plus touches to generate a viable sales lead, 84 days to convert that lead into an opportunity, and 18 days to convert that opportunity into a deal.
The money and time you spend on getting a lead is why it’s so disheartening when a lead slips out of your hands. Here are some ways to win back a lead into your sales funnel.
Why did you lose them?
Ask yourself some questions to determine why you lost the lead in the first place. What type of lead was it? Was it a hot or cold lead? Did you fail to follow-up?
It happens. We all forget to follow-up sometimes. I know it’s difficult but give the lead a quick apology call.
Create a promotional offer
By offering a limited-time deal as a promotional offer, you create a sense of urgency with your prospective customers. Sending an email message such as ‘only 24 hours left to get this discount’ might force some leads to make a quick decision, usually in your favor, because they don’t want to miss out on the deal.
Increase your marketing efforts
Today’s customers are present on multiple touch points – social media, email, mobile, laptop. A smart marketing strategy includes all these channels and devices.
To make sure your message gets heard by your leads, you have to create a multi-channel and multi-device strategy.
Drip campaign
A drip campaign is a great way to focus on potential customers. This type of marketing campaign is executed through email marketing where emails are dripped (sent) repeatedly to your leads over a period of time. Drip campaigns create high visibility and understanding of your products or services through exposure, which develops trust.