Many businesses spend a good amount of time, energy, and money marketing to their current and potential customers. These companies may have a strong call-to-action, but only 22% of companies say they are happy with their conversion rates.
If you want to take your marketing to the next level and gain more leads and conversions, here are some strategies to consider implementing.
Start Blogging
You’re passionate about what you do. And you’re knowledgeable too. Share that passion and knowledge through a blog.
Blogging establishes you as an expert in your field. A blog also increases your SEO (search engine optimization) so your website ranks high in online searches.
Don’t just post your blog to your blog page. Share your blogs on all your social media platforms.
Show Your Personality
Don’t be afraid to show the quirky side of your business. You can let your sense of humor show in your social media posts. Share a cartoon or tell a funny story. Your followers will see your company, and it’s owner, as a real person that they would like to do business with.
The only exception to sharing humor would be if your business is in a serious industry such as a financial advisor or funeral director.
Host an Event
No matter what your business does, there are opportunities to host events. You can host an event yourself and invite customers and prospects to a party or a presentation. Or, you can sponsor an event. Your local chamber of commerce is a good place to look. Sponsorships can be with events that tie into your brand. If you’re a sporting goods store, for example, you might consider sponsoring a 5k in your town.
Events are great ways to increase your brand recognition and find new customers!