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Most of the time, a trending news story will have one or more hashtags associated with it, so you can use those tags to help your post get more exposure. You can also direct your post to a particular person involved in the story with an @ mention.

Do’s

  • Use an associated and relevant #hashtag to get more exposure

  • Use a topic with a direct relationship to your business

  • Create a funny meme rather than just commenting

Don’ts

  • Avoid storied that are controversial, tragic, or depressing

  • Don’t limit yourself to the more obvious news stories

  • Don’t take advantage of tragedies but approach tastefully

So what kind of news stories are jackable? Topics that have a direct relationship to your business are ideal.

#newsjacking

© 2020 by Blue Lilac Marketing Group LLC.

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