Have you shared your latest update to Facebook today? Did you also post your latest photo to Instagram? Did you share on Twitter? Have you uploaded your new video to YouTube? Have you uploaded your latest blog to LinkedIn? Did you respond to everybody that commented on your posts?
Whew! This sounds exhausting. Yes, social media is incredibly valuable to your small business. If it’s done right, you can stay top of mind with current customers, reach new customers, and build your brand. If it’s done wrong, you end up spending more time on social media getting less and less return.
How can you get the most out of your social media? Here are some simple steps that you can take.
Focus on your social media platforms
Are you posting to all the platforms mentioned above? That’s five different social media channels. And there are many other channels available too.
That’s where your problem is. You’re on too many social media platforms. You don’t need to be everywhere. You just need to be where your customers are. If you focus on one, two, or even three social media platforms, you can do a more effective job. By trying to be on every channel, you’re probably doing a half-hearted job.
Stick to a schedule
Yes, you’re busy running your business so some days you forget to post to social media. You may get so busy that you let your social media slide for a few days and then post like crazy for one day. Don’t do that!
The best way to get more out of your social media efforts is to keep to a regular schedule. By maintaining a consistent presence, your followers know when to check your page for updates, sales, announcements, and specials.
Take time to write your posts for a month and schedule them. If something special comes up during the day, of course, post it. But by scheduling your posts, you know your business will have posts appearing when you’re too busy to post.
Hire a professional
It might just be time for you to hire a social media professional to manage your social media platforms. You started your business because you’re good at and passionate about what you do. Let a social media professional manage your social presence because they have a passion for what they do and they’re passionate about it too.
Take the time you’d spend on social media and work to grow your business in other ways that only you can do. Work smarter, not harder!