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Will Rodgers once said “You never get a second change to make a first impression.” Those words not only apply to face-to-face interactions but they ring true online too.

When it comes to your business’ Instagram account, the bio section is the place to control how you’re seen by potential clients. A good Instagram bio will persuade visitors to click the ‘follow’ button and potentially convert to customers.

Instagram’s bio only allows you 150 characters to let visitors know who you are so you want to make the best use of each and every word.

Here are some tips you can implement right now to make your company’s profile work for you.

Use your logo

Use your logo as your company’s profile picture. Every social media platform that your company uses should use your logo to ensure branding consistency.

Optimize your company name for the search query

There are only two factors that Instagram’s query takes into consideration in searches: your name and your username. But Instagram users, when searching for you, will type in the actual name of your business. To get found, your ‘name’ should align with your business name. Your user name can get creative but don’t stray too far from your company’s name.

Drive then to your website

Instagram provide you with just one opportunity to link your website to your Instagram profile. Because your business does so many things and you can’t fit it all into your profile, you need to provide a link to your website so your visitors can find out more about your business offerings. Besides, that’s the point of all social media….drive people to your website for more information about your business.

Provide contact information

Instagram visitors need to be able to reach you and find you. Include all your business’ contact information from phone number, email, to location and operating hours. Instagram’s Business account displays your profile information as a bold Call-to-Action button, which make it very convenient for your followers to reach out to you.

Make every word count

With a limit of 150 characters (which is about 2 sentences or 25 words), you need to make every work count. Think about what you want to say about your company and be brief. Remember to use the tone of your brand…the ‘voice’ that is found on your website, brochure, and other social media networks. Keeping this ‘voice’ consistent across all these areas create a cohesive feel so customers will always know to associate this ‘voice’ with your company.

You want to tell visitors what you do, why you’re different, and why they should care.

Use hashtags

Hashtags are the way searches are done on Instagram. Use them in your bio to drive engagement with your posts by if the same hashtags are used in both areas. Use a combination of branded hashtags and some of the most popular hashtags in your bio.


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