When you’re starting out in your business, it’s so easy to shove graphic design to the back burner and focus on other elements of growing your business. But it’s important to remember that you want to present your new business in a good light and a professionally designed logo and marketing materials can impact everything you do.
Well-designed logo, website, brochures, and banner stands are just a piece of the branding element so essential to making that good first impression. Other elements can include your email signature, communications such as newsletters and postcards, and special event/sales promotions.
Make a good first impression
You only get one chance to make a good first impression. When a potential customer visits your website, they make a judgment about your company within a few seconds based on how your site looks to them. You can see why it is vital to have a professionally designed website.
It’s all about trust
Would you do business with a company whose logo looks like a third-grader designed it? Of course not! And neither will your customers if your logo doesn’t project the professional image you want your company to have.
Poor design can be costly
If you try to design your logo, website, and marketing materials yourself or invest in cheap designs, this can cost your business more money in the long run. You’ll end up having to hire a professional to create new materials for you and in the meantime, your business isn’t taken seriously by the high-value clients you want to attract.
Hiring a marketing firm/graphic designer to help you doesn’t have to be expensive. Take the time to meet with marketing firms in your area that you trust. Create a small budget for design and get your logo created. When you can increase your budget, move on to the next element you want to have created. Do it in small steps. A good marketing person will be willing to work with you as you grow!